Lace Up Running is a fun, social fitness group developed and run by positive, inspiring people to enable you to get fit, feel happy, in an all-inclusive environment. You’ll meet like minded people and make everlasting friendships. Let us share in your fitness journey!

Sometimes the hardest part of your running journey is just lacing up.

Lace Up Running is a fun, social fitness group developed and run by positive, inspiring people to enable you to get fit, feel happy, in an all-inclusive environment. You’ll meet like-minded people and make everlasting friendships. Let us share in your fitness journey!
We’d love you to get to know other clients in our Lace Up community through our closed Facebook group, meeting up on our group runs or catching up at events.

Get fit and feel happy with positive and inspiring people.

Our community

We’d love you to get to know other clients in our Lace Up community through our  closed FB group, meeting up on our group runs or catching up at events.

Get social

We’ll facilitate social events where we can to help you make new connections as often people you meet though running can be your mates for life!

We’re local

We are based on the Gold Coast and Brisbane and have an established, extensive online presence. We love working with people in person or remotely – whatever works for you is where your best results will come.

We’re flexible

We realise no two people are alike! We take the time to get to know you and have flexible plans that help you reach your goals. We enjoy sharing your running journey with you.

Lace Up Running partners with:

Our Coaches

Benita Willis

Four-time Olympian Benita Willis is one of Australia’s greatest distance runners. Benita is the only Australian to ever win the World Cross Country Championship – considered one of the greatest victories in Australian athletics and arguably the hardest race in the world. Throughout her stellar sporting career, Benita set 11 national records over distances from 2000m to the marathon, competed in four Olympics, two Commonwealth Games and represented Australia 25 times at World Championship level, winning multiple National Championship and World Championship medals. Benita’s coaching expertise spans 2 decades and she is aptly positioned to mentor and train runners of all ages and abilities from beginners to elites including cross country, road, track, trail, ultra and triathletes wanting to improve their run leg. Benita has 25 plus years of experience in the running industry as a top level professional athlete and coach. She enjoys helping people of all ages and abilities with their running. She loves to coach first-timers just as much as those who are experienced. Benita brings her unique elite background and knowledge to help people achieve their goals.

Anthony Purton

Co Founder and Director of Lace Up Running, Anthony is an accomplished age group athlete, he has achieved podium placings in trail, ultra and Ironman triathlon spanning 3 decades. Anthony’s biggest passions lie in developing athletes and helping them realise their potential whilst managing the balance of family, career and their sporting targets. Anthony excels in supporting athletes to plan and train for events of 5k through to 160km ultra-marathons, he is a great motivator and loves helping people achieve their goals. Anthony's coaching approach fosters self-awareness among his athletes, he encourages and assists with the ongoing development of athletes time management and elimination of unwanted stresses, his mindful coaching methods help minimise unnecessary burdens leading to a sense of control and increased focus. Anthony will help you define your individual goals and assist you to reach them.

Jane Fardell

Jane is a former elite Australian marathon representative and a professional triathlete bringing over 25 years of experience including 10 years as a top level coach. Jane raced as a professional triathlete for 5 yrs in ITU and Ironman. Jane has done more than 30 marathons including many off the bike in Ironman triathlon events. Jane specialises in coaching all athletes from beginners to elite level and is particularly skilled in developing top level athletes to achieve career break through performances. Jane is firmly entrenched into the Australian and International running and triathlon communities, these days you can find her on the bike with the lead pack of pro runners, as support crew for major international triathletes and pacing the faster times in major Australian sporting events, Jane is extremely prominent in running and triathlon, but ever so humble.

Kelly Parlane

Based in Auckland, New Zealand, Kelly is a life long distance runner, competing mainly in the marathon but enjoys the overall lifestyle that running and training provides competitively and socially. Kelly competed in cross-country, track and road racing as a junior but found her love for the marathon distance she still enjoys today. Part of the committee for Whippets Running Project (NZ based club) Kelly is heavily involved in the domestic running scene across the range of events and distances and trains with a variety of ages and abilities. Often pacing for team mates or friends, Kelly enjoys supporting others pursuing their running goals. Running aside, Kelly is an IT professional with a busy career and understands the fine balance of managing health and training alongside other life commitments whilst ensuring the overall process is still fun! Her strongest talent lies in ending all runs wherever the best coffee in town is served, whatever city she finds herself in


I started running when I was ten years old. I grew up near the beach just north of Mackay. At low tide, it was great for running. My dad loved running, and I started running with him. Running has allowed me to travel the world, meet some incredible people, see some fantastic places and hear some inspirational stories. I enjoy running to keep fit as I get older; it’s such a time-efficient exercise. I’m a little busier now during the day (then when I was a full-time athlete) and running helps me maintain my fitness goals when busy!

In 2004 Willis achieved what is arguably one of the most significant victories in Australian athletics when she won the World Cross Country Championships. She is the only Australian ever to win this race — arguably the hardest race in the world.

“Benita Willis is without doubt, Australia’s greatest female distance runner.”
– Sam Burke,

Benita’s academic qualifications include a human movement/ education degree and a post-graduate certificate in Sports Nutrition. She also has a World Athletics Level 4 Coach Certification and a Certificate 4 in Personal Training, which includes current first-aid qualifications and insurance for all clients. Benita is a member of the World Athletics Athlete Commission, an Events Management Qld Board Member, Director of Qrun and was inducted into the Athletics Australia Hall of Fame in 2018.

time Olympian
Australian distance records
world champion
world championship medalist

Coaching Packages

  • Online coaching A

  • $ from 55 /WK
  • Unlimited emails

    Training peaks athlete account (online training app)

    Phone or skype calls when needed

    Race planning/ preparation program a week ahead

    Access to Sessions and social runs

    Catch up in person at events

    Closed FB group access

    Cost price club clothing

    12 week minimum

  • Online coaching B

  • $ from 35 /WK
  • Race planning/ preparation program a week ahead

    Training peaks athlete account (online training app)

    1 x phone / skype call when program starts

    Access to sessions and social runs

    Closed FB group access

    Discounted club clothing

    12 week minimum, price excludes GST

  • Annual Membership

  • $ 42 /YEAR
  • Access to sessions and social runs

    Discounted club clothing

    Discounted static training plans

    Closed FB group access

    Qrun personal accident insurance

  • Elite athlete coaching

  • Marketed at triathletes, runners who are already established, looking for specialised improvement.
    At the front in races.


  • $ 100 /TOTAL
  • 10 week plan

    ($10/ week)

Ready to start training?

Enquire now

Benita also offers…

  • Sports Awards night guest speaker
  • Elite Junior mentoring
  • Coaching
  • Commentator at events
  • Guest speaker at functions
  • Lead key training sessions leading up to your event
  • Guest speaker for your corporate event
  • Group fitness programs
  • Personal training
  • Aimed at running based sports in the off season
  • AFL, WAFL, Soccer, Hockey, Rowing, Triathlon
Are you interested in running a half or full Marathon?
Let us make a tailored plan just for you! Contact us for more information.

Get in touch

Based on the Gold Coast and Brisbane

Send us a message on the form opposite for further information.
If you know what training package you want to start, please write the package in the form and we will be in touch.

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